Did you know that lengthy quality content can help improve your search engine results rankings? Of course, you must use the right keywords for your content to be recognized. The following is a list of content marketing techniques you can use to get the absolute best out of your content and boost traffic.
Content Marketing Hacks
1. Measure the Effectiveness of your Posts
You must make sure your efforts are paying off by interpreting the statistics. Measure metrics such as the open rate to see how many visitors view your blogs. Consider things like social media sharing. How many people are sharing your blogs with their friends? How many people have signed up to get notified about your latest blog posts?
Use analytical tools to interpret the information and improve your content. Despite what you think, people may not be interested in the topics you write about. Analytics gives you a clear picture of what readers want.
2. Don’t Always Focus on Telling a Story
If you have been to any content marketing class, you know that marketers are encouraged to tell stories for the best impact. However, you can connect with your audience without telling a story. Imagine a situation whereby you’re looking for a quick solution to a problem. In this case, you want a blog with a straightforward answer instead of a long story.
To be good at content marketing, you need to know your audience and write according to what you think they may want instead of starting everything with a story.
3. Consistency and Brand Voice
Define from the beginning how you want your blogs to sound? Do you want them to be informative and playful? Do you want them to be conversational? Your brand voice should be in line with your company objectives. After you define your voice, make sure that you’re consistent. Your blogs should have a similar voice. That identity separates you from competitors and makes you memorable.
4. Learning Never Stops
Even if you’ve been writing blogs for years, you should always focus on improving your skills. Learn about the latest trends in your industry. Reading content marketing blogs can help you identify those trends. Ask your team how you can improve your blogs. Speak to other professionals and learn from them. There’s always something to learn.
5. Cite your Sources
Don’t assume you know everything because readers won’t believe you. Instead, focus on writing content backed up by real facts. Include a link to the source. When you show actual figures and statistics, readers believe in you more. You can also ask industry experts to guest blog on your site. Their input will be valuable in bringing quality traffic.
6. ‘Reuse’ Good Content
Not everything you write will be a big hit with the readers. Luckily, you can repurpose your old popular content for better engagement. Go back to the archives and look at the articles that had the most shares and likes. Then, rewrite them with new information. If a piece was popular with readers, you could be sure it will have the same effect again.