Content marketing is an investment in your brand’s future. To maximize ROI, it needs to be treated like any other growth strategy: with data gathering and an eye toward continuous improvement. This means responding to the market, adapting the content you create for it and tracking performance metrics that matter.
One of the best ways to measure content marketing success is using artificial intelligence, also known as machine learning.
Through algorithms and predictive analytics, https://www.inpowered.ai AI tools help marketers understand the customer better than ever before, so they can target offers more effectively, personalize content to produce higher engagement, and create a website that dynamically adapts to user behavior in real-time.
That’s why we’ve assembled this list of 3 artificial intelligence content marketing trends you can’t afford to ignore:
1. AI is taking over SEO and CRO.
One of the most significant drivers of web traffic is search engine optimization (SEO). While it’s great for marketing your brand, manually optimized content becomes less effective every year as the algorithms used by major search engines such as Google and Bing become more advanced.
Marketing teams need to stay ahead of the curve and implement content marketing strategies that include AI-powered SEO and conversion rate optimization (CRO) tools. Doing so will ensure you remain relevant in the eyes of online searchers and reduce bounce rates, which can, in turn, translate to higher rankings in search engine results.
Artificial intelligence can also be used to analyze site traffic, providing insight into what’s driving the most conversions. This way, you can adjust your content marketing efforts accordingly and optimize for more ROI.
2. AI is making content marketing more personal.
The wealth of information available about online users has turned traditional marketing upside-down. Focusing on demographic data alone no longer gets the job done. Instead, marketers need to think beyond demographics and understand consumer behavior, psychology, preferences, and pain points to reach them effectively.
That’s where AI comes into play. The algorithms that drive machine learning allow marketers to gather vast amounts of data, analyze it quickly, and develop highly personalized content marketing strategies.
AI tools are also capable of developing customer personas based on real-time activity. As a result, marketers can track each persona’s journey throughout their buying cycle, understand engagement rates with various content types, and apply that knowledge to future campaigns.
3. AI is improving website optimization.
A well-optimized website is essential for content marketing success. What good does it do to invest in great content if people can’t find it? To maximize return on investment, web teams need to ensure their sites are designed with an intuitive interface and search engine optimization in mind.
AI tools help marketers achieve this goal by modifying the website content to be more search engine friendly. Marketers can collect data on site traffic and use it as a benchmark for future optimizations, using the insights generated by AI tools to create a personalized roadmap for success.
The bottom line is that artificial intelligence is powering a new era of marketing strategy. Using intelligent algorithms and predictive analytics allows marketers to be more effective and more relevant than ever before.
Focusing on these three artificial intelligence content marketing trends will help you stay ahead of the curve and make the most of your online presence.