Reasons SEO is Hard for Small Businesses
When you run a small business, you find yourself at a distinct disadvantage with regards to your SEO situation. While you may want to rank highly for a range of keywords, it can be much more challenging when you find yourself up against bigger companies. There are plenty of reasons why this discrepancy occurs, but let’s run through a list of a few of the main reasons why you may find yourself at a disadvantage.
You Don’t Have as Much Money
Let’s start with an obvious reason; you simply do not have the same kind of money to spend as the major players. Bigger companies have the budget to either outsource their needs to a top agency or to hire more expert in-house staff. When you run a smaller business, it is even more important that you choose a careful and targeted SEO strategy that makes the most of the resources that you do have.
You Don’t Have as Much Time
Closely following not having as much money is not having as much time on your hands. This is a major issue as you simply don’t have the hours to channel into doing the everyday SEO practices that are so important in ranking highly on search engines. Your other main option is to look at external partners such as ALT Agency who are SEO experts, as opposed to attempting it yourself. Again, you have to be that little bit smarter with your strategy in order to compete with the time available to bigger companies.
It is Difficult to Keep Up With Changes
Technology is advancing at a rapid rate, and this also means that it is more of a struggle to keep up with the SEO changes as they occur. However, if you continue to engage in old and outdated practices, they are not going to serve you well and may end up having a detrimental effect on your overall effort. Again, this is where an external partner or an internal staff member can help you to keep on top of the changes as closely as possible.
Bigger Businesses Started Earlier
Another common issue is that bigger businesses have been in the SEO game for longer than your small business, and have the natural advantage of a head start. Unfortunately, there isn’t much that you can do about this time advantage. The only option is to pursue a smart strategy right from the start and keep your business moving in the right direction little by little.
You Have Less Powerful Software
Finally, it may be the case that you have software issues that are unable to keep up with the various powerful tools that are at the disposal of bigger businesses.
While you are certainly at a disadvantage as a small business in a wide variety of ways, this doesn’t mean that you should get disheartened. You can still pursue an effective and targeted strategy that reaches the goals that you are aiming to achieve for your small business.